We believe that building lasting relationships with customers is as important and gratifying as creating effective design strategies, Amaranth Designs partners with a network of talented professionals to ensure that clients receive the best possible resources and outcomes. We work in flexible project teams on specific projects and needs, combining expertise and resources. Together, we work hard to create smart strategies, memorable graphic design, and effective results.
With more than 25 years of experience in creative strategy, graphic design, advertising, and marketing. Amaranth specializes in logo development, with extensive expertise in creating a wide range of campaigns, from corporate brand collateral packages to national product packaging.
Amaranth works with major universities, corporations, small businesses, agencies, and nonprofit organizations, and has directed national photo shoots starring world-renowned sports figures, Penny Hardaway, George Brett, and Terry Bradshaw.
About Leigh Williams
A natural born artist, Leigh was first “discovered” by her second-grade teacher. Leigh doodled a lot, and her teacher loved her drawings so much that she brought them to the attention of Leigh’s parents, as well as the Toledo (Ohio) Art Museum, which awarded Leigh a scholarship. Every Saturday, Leigh attended classes at the museum, where she gained valuable exposure to fine art and honed her skills. The experience had a profound effect on her, helping to fuel her lifelong passion for graphic design.
That continued passion is reflected in the name of the agency. Amaranth comes from the Greek word amarantos, which means “unfading.” It is both a color and a flower, and the amaranth of legend refers to an imaginary flower that never fades like the timelessness of effective artistic design.
After earning a Bachelor of Fine Arts degree from Bowling Green State University, Leigh began her career as director of the creative department for Fortune 500 company; Dana Corporation. She then spent several years as the Creative Director for a local advertising agency before launching Amaranth in 1995.
Leigh has also contributed her time and talents to a number of community boards and committees, including FiftyForward, Benton Hall Academy, CABLE, Vanderbilt Women, and Gender Studies Department Community Advisory Board, United Way and March of Dimes among them.