Before you start developing or refreshing your brand,
you need to answer these 20 questions:
Who is Your Ideal Customer?
What Pain Points Do You Solve?
What Kind of Personality Do You Have?
What is Your Competition?
How Do You Make Your Clients Feel?
How are You Different?
Why Do Your Clients Trust You?
What’s Your Story?
What are 5 Words that Describe You?
What’s Wrong with Your Existing Brand Identity?
What Brands Do You Admire?
How Can You Simplify Your Brand Identity?
How Will You Test Brand Perception?
What is Your Audience’s “Language”?
How Does Your Logo Communicate Your Brand?
What is Your Font?
What are Your Colors?
How Do You Interact with Customers?
How Can You Streamline Visuals?
What Does Your Voice Sound Like?
This may seem like a long list of questions, but you’ll save yourself a lot of time, effort and cost by providing these answers to your designer. Customers who’ve done their homework, know what they want, who their customers are and what their customer’s core desires and feelings are. Clarity about your business and goals makes the brand development process much more efficient. Taking the time to think about your answers will be well worth the effort.