How important is color? Well, for designers and marketers, the answer is very important.
Color is one of the most powerful elements of design. We named our agency after a color, and color informs every design and strategy we create. While color preference is not universal — colors that entice North Americans are different from those which are popular in India, for example — everyone is moved by color. This holds especially true for consumers.
Consider these numbers:
- 85% of shoppers place color as a primary reason for why they buy a particular product.
- 93% of consumers place visual appearance and color above other factors when shopping for products.
- Color increases brand recognition by 80%, which links directly to consumer confidence.
Instead of just picking your favorite color and making it a key component of your product or campaign, think about your potential customers and how you can appeal to them. Color schemes should be eye catching but harmonious, as different colors create different responses.
Here are some examples:
- The color red increases heart rate and creates urgency. It is often used in clearance sales.
- Green is associated with wealth and is the easiest color for eyes to process.
- The color yellow represents optimism and youth, and is often used to grab attention of window shoppers.
- Often used by financial businesses, blue creates the sensation of trust and security.
Sometimes, it’s best to use color sparingly. Eye flow is very important, and the use of white space directs the reader or the viewer where to view next. So, keep calm and don’t be afraid to use it. White space is your friend.
Not sure which colors to choose for business or campaign? We can help.