Throwback character collection! General Mills reissued cereal box designs from 1970s and ’80s with the five Big G cereals earlier this year. GM’s design agency created cut-outs of five classic characters including Sonny the Cuckoo Bird (Cocoa Puffs) and put them on the back of the boxes. Retro boxes have been a tradition at the company since 2008 and fans collect them. Can you say branding win?
This is a fun illustration of why quality design is so essential. Though many college students learn Adobe Creative Suite and Photoshop nowadays, fewer people have it in them to create memorable graphic designs. Striking original design elicits feelings, sells products, can inspire consumer loyalty, and makes our lives more stimulating. Through ever-expanding mediums, consumers are bombarded by images and words constantly, so your message must be visually engaging or they move on. Those are wasted dollars.
If you’re not a designer, here are some things you should consider:
- Most importantly, what is your message? You must be able to communicate information in a clear, concise, and eye-catching manner. If it’s jumbled or confusing, you lose the consumer’s interest. You have a fraction of a second to make a good impression. Start with an original logo created by a professional graphic designer.
- Brand recognition – what do you stand for? When consumers see your products or services, you want them to feel something or respond in a certain way. Find your “voice” and stay true to your core values. For example, what do consumers feel when they see Apple, Inc.’s logo? Excitement, though the graphics are quite simple really. Apple has carefully cultivated their brand over decades of great design. Consistency is the key to good branding.
- Company unity – your employees should be clear about what they represent. Creating an identity starts on the inside, and you want everyone on board to establish a happy, unified working environment. A good sense of graphic design, running through all the marketing collateral, the website, and even the business cards and stationary, can foster employee commitment. Bad design leads to inefficiency and lost productivity, and may end costing you more in the long run.
- Personally, think about how you respond to ads. Which ones do you like or dislike? This part of it is somewhat subjective, but oh so important. Look at your company’s graphic design with a consumer’s eyes and see if it communicates your message.
- Great design is not just “pretty pictures,” it’s the whole enchilada: Presentation, organization, and well-executed marketing concepts in one package. Trying to cut costs? Cheap or poorly conceived graphic design is not the place to do it. Creative, smart graphic design will help you stand out from the pack.
Not sure how to get started with your design campaign ? We can help.