It's no secret that visuals are a huge part of web design. In fact, one study showed that visuals are processed 60,000 times faster in the brain than text. That means that your visuals need to not only be well-designed, but also relevant and engaging. Utilizing stock images for some of your web visuals is great— they are a quick, economic way to include quality images in your site. I also suggest that my customers generate original images. Plan a photo shoot with a professional photographer and make a list of images to incorporate into your digital marketing efforts. Well planned photos that connect with your audience will better tell your brand story and help you stand out from the crowd.